Vertical Storytelling is key to capturing your consumer's full attention on their mobile screens. Increasing your brand's market share on social media. Vertical videos have better completion rates than horizontal. Besides, all mobile platform are going for vertical videos. Even YouTube.

Three Key Learnings

Tay Guan Hin is the Founder and GCCO of TGH Collective and the Creative Change Catalyst of the APAC Global Advisory. He has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand. Guan is the true collaborator, a profound alchemist of creative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi and Leo Burnett.  Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, TEDx / Keynote speaker, creative innovator, and a tank mechanic. Guan devotes the same passion that goes into his work by mentoring young talents. Setting up the first student awards in Singapore. Spoke and trained students at the first 2004 One Show China and again in 2018 where he served as a judge and spoke at the One Show Greater China Creative Summit.