How to get started with Vertical Videos and Boost your Brand.
To be creative, stop thinking outside the box. It's time to think within the 9:16 box. By 2021. 82% of internet traffic will be consumed by online video. Stop clinging to the traditional 16:9 horizontal format.
9:16 vertical videos will be the new normal and is developing as an innovative form of storytelling. Why? Cause most people hold their phones vertically 94% of the time.
This insightful workshop that highlights the pressing need to switch to a vertical perspective in this digital age is presented by creative guru Guan Hin Tay, a legendary maestro in the advertising industry spearheading initiatives as a creative change catalyst.
2019-04-16 / 2019-04-16
- 9:00 PM
Co-labs Coworking The Starling, Lot 4-401 & 4-402, Level 4, The Starling Mall, Damansara Uptown, No. 6, Jalan SS21/37, Selangor, Malaysia.
9:16 is the new 16:9
How to get started with Vertical Videos and Boost your Brand.Intro to Vertical Storytelling
Vertical Storytelling is key to capturing your consumer's full attention on their mobile screens. Increasing your brand's market share on social media. Vertical videos have better completion rates than horizontal. Besides, all mobile platform are going for vertical videos. Even YouTube.
Three Key Learnings
How to design "edge to edge display" video content, by optimizing the full frame of your mobile screen.
How to create thumb stopping vertical stories that stand out from the saturated mobile content clutter.
How to conceptualize creative ideas that fit the vertical format, so you can deliver maximum engagement and impact for your brands.
Tay Guan Hin is the Founder and GCCO of TGH Collective and the Creative Change Catalyst of the APAC Global Advisory. He has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand. Guan is the true collaborator, a profound alchemist of creative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, TEDx / Keynote speaker, creative innovator, and a tank mechanic. Guan devotes the same passion that goes into his work by mentoring young talents. Setting up the first student awards in Singapore. Spoke and trained students at the first 2004 One Show China and again in 2018 where he served as a judge and spoke at the One Show Greater China Creative Summit.
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